Cinequipwhite's Blog

CinequipWhite Toronto Open House! by cinequipwhite
July 28, 2011, 2:03 pm
Filed under: News, sale, Shows, workshop | Tags: , , , , , , , , , , , ,

Put it on your Calender, add a note in your smartphone,  because Cinequipwhite is having an Open House!

Stop by to see the new location on August 17th from 2-7pm for some food, drink, and some mega door crasher sales. We have GoPro cameras for $275, accessories on sale, In stock Portabrace bags 15% off US list, Arri 150W Fresnels, Kino Diva and Tegra kits on special, as well as a whole lot more. Check out our clearance section too!

See you there!

~Jonathan Stainton
CinequipWhite Inc.

AF101 Walkthrough by cinequipwhite
September 20, 2010, 11:10 am
Filed under: Cameras, Gear, Review | Tags: , , , , , ,

Great little introduction to the nearly complete AF101. What do YOU think?~Jonathan StaintonCinequipWhite Inc.

Vodpod videos no longer available.

AF101 Walkthrough, posted with vodpod

Anton Bauer on Worlds Greatest by cinequipwhite
August 13, 2010, 11:08 am
Filed under: Accessories, Gear, Interview | Tags: , , , , , ,

Panasonic 3D cameras – Now Taking Orders! by cinequipwhite
July 30, 2010, 2:05 pm
Filed under: Cameras, Gear | Tags: , , , , ,

Looking to get your hands on the new Panasonic 3D-A1 camera? Well, the time is upon you. Starting now we are taking orders for Panasonic’s 3D-A1, the next big thing for the pro video market.

If you are interested in placing an order, feel free to call, email, or drop in unexpectedly to talk to myself (Jonathan) or Nasser – our camera specialist.

The camera, ready to use out of the box (Needs 2 SDHC Class 6 or higher cards) is $22,000, and requires a signed contract which can be done in store. Expected delivery is mid September.

Get excited!

CinequipWhite Inc.

Dedo DLOBML Head Modules! by cinequipwhite
May 26, 2010, 12:18 pm
Filed under: Accessories, Gear, Lighting | Tags: , , , , ,

This is how you can tell LED’s are starting to really take off. A professional company like Dedo is putting some real time and effort into their LED lineup. These accessories were what we have been hoping for for some time. A softbox, lantern, and light tube for many different applications.

Special Thanks to Dedo, AbelCine, and you for watching!

~Jonathan Stainton
CinequipWhite Inc.

Panasonic Announces the 4/3rds inch AG-AF100! by cinequipwhite
April 12, 2010, 11:20 am
Filed under: Cameras, Gear, News | Tags: , , , , , , , , , , , , , , , , , ,

LAS VEGAS, NV (April 11, 2010) – Panasonic Solutions Company today announced a game-changing AVCCAM HD camcorder, the AG-AF100, the first professional micro 4/3-inch video camcorder optimized for high-definition video recording. Scheduled to ship by the end of 2010, the AG-AF100 will set a new benchmark for digital cinematography.


Targeted at the video and film production communities, the AF100 delivers the shallow depth of field and wider field of view of a large imager, with the flexibility and cost advantages of use with a growing line of professional quality, industry standard micro 4/3-inch lenses, filters, and adapters. The full 1080 and 720 production camera offers superior video handling, native 1080/24p recording, variable frame rates, professional audio capabilities, and compatibility with SDHC and SDXC media.

 The design of the AF100’s micro 4/3-inch sensor affords depth of field and field of view similar to that of 35mm movie cameras in a less expensive camera body.  Equipped with an interchangeable lens mount, the AF100 can utilize an array of low-cost, widely-available still camera lenses as well as film-style lenses with fixed focal lengths and primes.

 “Designed in consultation with the filmmaking community, the AF100 eclipses the video performance of other cameras in this price range,” said Joe Facchini, Vice President of Sales & Product Management, Media & Production Services, Panasonic Solutions Company.  “Ideal for film schools and independent filmmakers, this affordable, digital cinematography camera employs an advanced professional AVC/ H.264 Hi Profile AVCHD codec compatible with a wide range of editing tools and affordable players.” 

 The AF100 incorporates a 4/3-inch, 16:9 MOS imager. The camcorder records 1080/60i, 50i, 30p, 25p and 24p (native) and 720/60p, 50p, 30p, 25p and 24p (native) in AVCHD’s highest-quality PH mode (maximum 24Mbps). Ready for global production standards, the camcorder is 60Hz and 50Hz switchable.

 The AF100 maximizes the potential of its high-resolution imager with built-in ND filtering and dramatically reduced video aliasing. Standard professional interfaces include HD-SDI out, HDMI, time code recording, built-in stereo microphone and USB 2.0. The AF100 features two XLR inputs with +48V Phantom Power capability, 48-kHz/16-bit two-channel digital audio recording and supports LPCM/Dolby-AC3.

 This newest Panasonic AVCCAM camcorder is the first to enjoy the benefits of advanced SDXC media card compatibility in addition to existing SDHC card support.  (SDXC is the newest SD memory card specification that supports memory capacities above 32GB up to 2TB). With two SD slots, the AF100 can record up to 12 hours on two 64GB SDXC cards in PH mode

 The AG-AF100 will be available by the end of 2010. Panasonic will support the AF100 with a three-year limited warranty (one year plus two extra years upon registration).

CMOS, Skew, and You by cinequipwhite
March 1, 2010, 10:30 am
Filed under: Cameras, Reference | Tags: , , , , , , , ,

Since the world is moving rapidly into a CMOS chipped state, people are trying to find ways around the whole rolling shutter issue.

This is a short video that gives a little insight on how to prevent that jello from getting on screen.

Hope you enjoy it!

~Jonathan Stainton
CinequipWhite Inc.