Cinequipwhite's Blog

February Freeze, tomorrow February 9th!!! by cinequipwhite

The countdown is on. Its gonna happen. Tomorrow this empty studio will be filled with people, talking to suppliers, networking with peers. Spending a delightful afternoon checkin us out.  Tomorrow morning, 11am– its show time!

I have to say, there is a lot here. MEGA is a huge studio- the largest in North America- and looking at it right now, its filling up quite nicely. Our suppliers have outdone themselves this year- stop by anytime between the hours of 11am and 7pm and you’ll see what I mean.

February Freeze is being Held at Pinewood Toronto Studios at 255 Commissioner’s Street.

You will find more information on the show here.

Hope to see you tomorrow!


February Freeze- Lowel Blender Giveaway! by cinequipwhite

Well Folks,  we are one day away from the fabulous February Freeze being held at the Pinewood Toronto Film Studios February 9th from 11am-7pm. For more information on the February Freeze, follow this link.

Did we mention that it’s in the MEGA Stage?  We’re pretty excited about that.  As I am writing this from the stage 4 production office, I ‘m checking out all the amazing suppliers setting up for this show, and all of the William F. White Gear is loading in and it looks Spectacular.  This is one massive space and there is a whole bunch of magic happening here right now.

One thing I have to mention, everyone has to get down here tomorrow, and visit Don Youngman at the Lowel booth. Ask Don for a ballot and enter to win one of the new Lowel Blenders!

While you’re at it, see Steve next door in the Tiffen booth, check out all the Steadicam gear, and enter win a copy of the Steadicam Operators handbook!

~Tracy Alves

Free Lowel Blender! by cinequipwhite
January 22, 2010, 5:52 pm
Filed under: Gear, Lighting, News, sale | Tags: , , , , , , , , , , , , , , , , , ,

If you didn’t have the opportunity to see the prototype at last years February freeze, you missed out on a treat. At that time the LED market was really starting to explode; and now that it is in full swing, Lowel have released their mighty “Blender“.

It doesn’t make smoothies, but it will give a needed kick to your shoot. It’s a lightweight, LED, on/off camera sun gun that on top of being incredibly power efficient, is custom settable for a huge range of colour temperatures.  It’s a great accessory to any shooter that finds themselves in the situation of natural / tungsten mixed light and can’t compensate with a white balance on camera.

There are two dials which allow you to blend tungsten and daylight to whatever level works for your shoot. From the sample images we have seen the results are fantastic.

To top it all off the wonderful folks at Lowel will be GIVING AWAY a Lowel Blender at the February Freeze! Be sure to come by the Lowel booth and talk to Don. Mention the blog contest for an entry form to win the free Blender or print one out here! 


When you come and visit the Lowel booth be sure to check out the Blender. It will be there to test out and play with, as well as the softcore lighting system! See you there!

February Freeze takes place February 9th 2010 from 11am to 7pm at Pinewood Toronto Studios MEGA stage, located at 255 Commissioners’ Street Toronto ON.
~Jonathan Stainton
CinequipWhite Inc.

Spotlight on: James Downey by cinequipwhite
August 18, 2009, 3:59 pm
Filed under: Spotlight | Tags: , , , , , , , , ,

James Downey is an experienced Lighting director from Toronto. He has worked on numerous projects in the Toronto scene, with some of the more recent being ET Canada’s new Studio, the 2008 Gemini’s and Genies, and the most recent “The Score” studio install. This article comes from Chris Alexander at Rosco, with many thanks!

~Jonathan Stainton
CinequipWhite Inc.

James Downey – Lighting Director
Chris Alexander – 2009 – Rosco Newsletter

Downey I went to an SMPTE conference in my final year at Conestoga College and met Adrian Goldberg who was giving a lighting demonstration. I got his card and hounded him until he put me in touch with a company called Electric Images. My first job was with them as head of their lighting department even though I didn’t have a clue as to what I was doing. I worked with a bunch of different lighting directors; Tom Swartz, Adrian Goldberg, Frank Merino and Ken Sala as their lighting assists.

My first big colour lighting show was a kids’ program with Tom Swartz. I remember he would send us up between the shows to change the gels and gobos to get different looks with the same lighting. This was all before moving lights. When Electric Images went out of business I started doing individual projects, a day here a day there, and it slowly blossomed. Then suddenly I got my own show and it went from there.

I always carry my “Rosco Kit”, as I call it. I have over 800 Rosco Gobos and at least 500 sheets of Rosco gel colours. I have a package truck as well with two rolls of pretty much everything from colour correction, diffusions, and reflectors to ND’s. I’m definitely a heavy Rosco user. I own about 12 Rosco Gobo Rotators and use them regularly as well as the Image Pro projectors.

I find having my “Rosco Kit” with me helps when deciding the colour scheme for shows. I do a Franklin Templeton show for Business News Network and have three Franklin Templeton people sitting with me going through combinations of colour for their Fund Group. Having the kit with all the colours right there in large pieces makes it easier to decide with them which ones work best.

I use gobos a lot in my lighting, but rarely in focus unless it’s a logo. For Franklin Templeton I use three different gobos to light the sign with his head on it. This combination of a different gobo for three lights on one sign gives me a great breakup of light and effect. I use gobos as my paints! I heard there’s going to be a new iPhone app that will have the Rosco Gobo catalogue on it which is great; I can carry it around and do quick searches for the type of gobo I’m looking for. In my kit I usually carry a minimum of 8 copies of each gobo and as many as 20 of the standard/popular ones. Gobos are definitely a palatte I like to work with.

In 2002-2003 I designed the world exclusive Lord of the Rings exhibit at the Royal Ontario Museum, which broke attendance records at the ROM. We used over a dozen Rosco double gobo rotators in the forest set along with Rosco’s Delta 3000 smoke machines to recreate the Fangorn forest scene. In another recreation of the dead marshes set, we used eight Rosco Image Pro’s with custom made water gobos to help set the mood. In all we used over 140 Rosco gobos, 20 Rosco double gobo rotators, 12 Rosco Image Pros, and three Delta 3000 smoke machines.

I did The Score studio installation in 2008 from the ground up. It was my first opportunity to specify RoscoView for windows. We had windows approximately 50 feet wide by 12 feet high to cover. I wasn’t aware of RoscoView when we first started the project and I was at odds as to what to do with these windows. They were in a concave arrangement and I didn’t want to deal with rollers in that situation. It was a “eureka” moment when I heard about RoscoView. We did a test with The Scores’ Creative Director Sam Nasrawi and it did everything it was supposed to do. Sam gave the go ahead. We had a learning curve with the installation, but now it’s in and everything is working well. They love it.

In 2008 I was also doing the installations for Global Studios’ new newsrooms and the new Global National set, as well. Each of those would be outfitted with a full Rosco Kit of diffusions, ND’s, Cinefoil and anything else I felt they needed.

I have been a Rosco user from day one. I like the fact that I can have a Rosco rep come out and show me things when it’s convenient for me. That Rosco has a face to go with the name is important. I was shown the “wet test” between Rosco 3026 Tough White Diffusion and LEE 216 which shows that when exposed to water the LEE 216 diffusion became translucent, the Tough White didn’t. I work outdoors a lot and maintaining the integrity of your diffusion in all kinds of weather, particularly with large sources, is important.

I own much of my own gear but deal with Angelo Colussi at P.S. Production Services for generators and any extra film gear I need, David James at PRG for extra rock n’ roll moving head gear and also Louise Nardella at the Source Shop for a variety of things. What they bring to the table is “my emergency is their emergency”, which is great! I remember one time my light meter battery died and Louise jumped in a cab and brought me a replacement battery because I was in such a panic. It’s customer service like that I give to my clients. I don’t expect it, but I sure do appreciate it when I get it.

Matthews Red Dolly by cinequipwhite
August 10, 2009, 9:16 am
Filed under: Gear | Tags: , , , , , , , , , , , ,

The Matthews Red Dolly is an innovative new dolly system that along with being extremely versatile,  is almost endlessly customizable. The  Red Dolly can perform repeatable curves with its 8 point lockable wheels, safely transport a steadicam operator, and even accommodate large size film mags with its low tilt back mode. Weighing in at just a little under 120 lbs its a formidable dolly that suits many purposes and will really turn heads on set.

We have one here in the showroom if you would like to take a test run; and if you ask nice, we may even take you for a spin.

Take a look below at MSE’s  great tech demo video.  It has a wonderfully shot short film at the beginning showing just SOME of the possibilities.

Vodpod videos no longer available.

more about “Matthews Red Dolly on Vimeo“, posted with vodpod

~Jonathan Stainton
CinequipWhite Inc.