Cinequipwhite's Blog

The Canon C300 is HERE! by cinequipwhite

Literally FRESH off the stage from Canon is the announcement of their new video-centric, removable lens camera the C300. Canon has had a rich history of professional quality in its video and photography equipment, so it doesn’t come as a surprise to most people that the next in their lineup of digital cinema devices is this Super 35mm equivalent CMOS camera. This innovative new Super 35mm chip is able to reduce rolling shutter effects and decrease moire artifacts. Many of the common downsides of current CMOS cameras are going to be almost unnoticeable in the C300.

It’s a serious step up from their DSLR bodies, and boy is that a relief. They have taken into account all of the functionality that was missing with the 5d mkII, 7D and to a lesser extent the T2i, and turned what is already a mainstay in production into what is sure to become a legend in the film and television industry. They still have kept the small form factor though. At only 3.5lbs it’s still small enough to get into the tight spaces full size rigs can’t quite get into.

It’s modular like the RED camera, but unlike RED it’s ready to integrate into your existing equipment, surely to save thousands of dollars as a result. For those who really want to maintain the high quality lenses they may already have for use with other cameras, there is a PL mount option available to take those beautiful PL pieces of glass you have perhaps just purchased.

It records onto 2 separate CF cards, giving individual or simultaneous recording options for immediate backup. No more corrupt cards or lost media. This is a security feature that really brings safety into the mix. It records as 50Mbps MPEG-2 4:2:2 MXF files in a variety of frame rates selectable at 1fps intervals for fast and slow motion. It also has a sure to be coveted 24.00 fps mode added in which means there’s no need for 2:3 pulldown or Telecine conversion for film integration. It’s ready for editing right out of the camera. On 2 32GB CF cards you could record up to 2 hours of footage.

When it comes to industry standard, the C300 kicks everyone else to the curb. It comes standard with Timecode, Gen Lock, HD-SDI, and HDMI outputs, as well as built in electronically switchable ND filters, XLR inputs, and something that is surely to take the community by storm – Wireless control with smartphone devices and tablets over wi-fi; giving you the option of wirelessly focusing with EF lenses, setting aperture values, and even entering Metadata.

Demo units will be shipping soon, so call in about checking it out. It is the ‘Must have’ camera for anyone looking to upgrade from a 5d mkII or a 7D, and it’s home is CinequipWhite Inc.

Also, keep your eye out for Canon’s new EF Cine prime lenses coming out starting the first half of 2012.

~Jonathan Stainton
CinequipWhite Inc.


LED lighting Symposium at York University by cinequipwhite
January 12, 2010, 6:29 pm
Filed under: Lighting, Shows, workshop | Tags: , , , , , , , , , , , ,

If you have any interest in LED Lighting, York University is where you want to head on the 14th of January. They are having their first LED lighting Symposium where you will get your chance to talk to industry professionals and manufacturers to get the real scoop on what is to come in the world of LEDs.

Take a look below for the whens and wheres:


York University’s first LED theatrical lighting symposium
Professor James McKernan, Victor Wolters, Renee Brode and various industry partners have teamed up to provide the York University community with an LED theatrical lighting symposium. Their goal is to increase familiarity with the evolving world of LED technology and look at how this technology can be an effective design tool for theatre and dance lighting designers.  
They are providing two sessions.  The first session will include a mediated discussion with manufacturing representatives as well as one on one time with LED products and industry representatives.  For the second session York Faculty, industry professionals and Lighting designers will have the opportunity compare and contrast LED lighting technologies by combining it with traditional tungsten/halogen theatrical lighting fixtures. 
The first session on January 14th is open to all, the second session on the 15th is by invitation only, if you wish to attend the second session or if you have any questions, please contact Professor James McKernan at 
Below is an outline and schedule for the  session:
Thursday Jan 14 – Show and Tell 
Faire/Fecan Theatre 
Open to all

The purpose of this session is to showcase a range of LED products in the marketplace to the performance community at York University.  Included in the day will be a moderated discussion with the product representatives aided by a review of preselected questions (see below for a draft sample of the questions). Following the discussion there will be an opportunity for people to have hands on interaction with LED products and meet with the product representatives one on one.
  • 18:30-19:30 / Moderated Q&A in FFT with students, faculty and staff from Theatre, Dance, and FAPF. 
  • 19:30-21:00 / Hands on open house with LED products and product reps 

-Special thanks to the kind folks at CITT for this post-

~Jonathan Stainton
CinequipWhite Inc.