Cinequipwhite's Blog


February Freeze Trade Show by cinequipwhite
February 4, 2011, 6:17 pm
Filed under: Accessories, Audio, Cameras, Gear, Grip, Lighting, News, Rental Gear, sale | Tags: , , , , , , , ,

FEBRUARY FREEZE 2011 TRADE SHOW!

This widely anticipated Pre-NAB trade show brings together leaders in the motion picture, broadcast and live entertainment industries with the very latest innovations and technology from over 40 prominent industry suppliers. Don’t miss out on this unique opportunity to interact with the best in the business while getting a first-hand look at the hottest new technology trends for 2011!
Location: Pinewood Toronto Studios Stage 9
 Date: Tuesday, February 8th, 2011 from 11am – 7pm.
Register through any one of the following links. ADMISSION AND PARKING ARE FREE
1. The registration site: http://febfreeze.doattend.com/ 
2. The CinequipWhite web site: http://www.cinequipwhite.com/february_freeze.htm 
3. The William F. White Facebook page: http://www.facebook.com/willliamfwhite
 
Once registered, confirmation and eticket(s) will be automatically sent. Simply bring your ticket to the show!
 
If you have any questions, please e-mail info@cinequipwhite.com
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February Freeze Draw Winners! by cinequipwhite
February 23, 2010, 11:02 am
Filed under: Uncategorized | Tags: , , , , ,

This years February Freeze was a great success with various vendors bringing in fantastic giveaways and encouraging everyone to fill out a ballot. The draws have now been done and the lucky winners are posted below. Congratulations to everyone!

Grand Prize Winners:

Jamie Sheridan – Lowel Blender

Art Nickel – Steadicam Operators Book

Warren Wood – Arri 650 Fresnel

Brian Hillier – Pelican iPhone case (i1015)

Ira Cohen – Pelican iPhone case (i1015)

Max Putintsiev – Camalign Frontbox chart

Jim Aquila – Rode Microphone messenger bag

Logan Bright – Kata Backpack

Brian Dupuis – Telex Leather Jacket

Other swag Winners:

Mike Sayk
Felicia Sims
Desh Fernando
Peter Ivaskiv
Mark Collins
Arthur Wyeyama
G. Mann
Nano Debassiye
John Bailey
Matthew Seatterty
Colin Allison
Steven Guevara
Rob Sykes
Anthony Jarrett
Walley Corbett
Michael Lee
Kevin Cullen
Desmond Berlingeri
Ernie Kestler
Ian Reynolds
Jeff Chadwick
Paul Cormack
Duncan Macfarlant
Chelsea Springgay
Andrew Watt, csc
Joe Dinda
Nicholas Deligregy
Steven Tsushima
Kelly Irwin
Dan Marritt
Dave Smith
Gautam Pinto
Danny Allen
Lance Carlson
Greg Frewin
Joachim Martin
Sindy Granberg
Richard Dorozynski
Kris Lloyd
Stephen Blainey
Elisa Iannacone
John Papaioannou
Suresh
Jeff Hicks
Christine Whitlock
Ash Xavier
Tim Troke
Renella Ho-Antonio
William Anderson

If you are one of the names listed here and have not heard from us, call right away to claim your prize!

~Jonathan Stainton
CinequipWhite Inc.



Lowel’s New SoftCore™ by cinequipwhite

February Freeze will soon be upon us, and we’re looking forward to seeing you all there.

For the past couple of weeks we have been spreading the word about the amazing Lowel blender give away, but here is another reason to visit Don at his Lowel booth.

We weren’t sure if we would have this in time for the show, but its been confirmed and Lowel will be showcasing the new Lowel SoftCore!

Introducing SoftCore,

a compact light fixture that adds versatility and control to softbox lighting setups.

Its quick exchange lampheads swap easily, and give the option of using up to 5 screwthreaded

fluorescent lamps, for lighting larger areas with more output. Its unique patented 4 arm system

now makes conventional soft boxes fast to attach, and a breeze to rotate.

Used with our new 80 Watt high C.R.I. fluorescent lamps, SoftCore delivers beautiful, soft, constant source daylight that accurately renders all the colors of your shot.

  • SoftCore works with popular video accessory softboxes.
  • 3 easy to swap fluorescent lamphead options.
  • Uses Lowels High C.R.I. compact fluorescents and other Edison base CFL’s.
  • Patented 4 arm hooking system makes softbox attaching quick & painless.
  • Arms rotate & adjust for optimum softbox balance and position.
  • Convenient tilt handle for smooth lighting angle adjustments.
  • Allows attachment of a Lowel Pole &Weight for perfect balance on the stand, when using larger front heavy lampheads, lamps, & softboxes.
  • Folds down efficiently for compact kit storage.
  • US Patents: 6, 176,598 , 7,416,316

So come down to Pinewood Toronto Film Studios, February 9th, and have a look for yourself!

February Freeze is being held at Pinewood Toronto Film studios located 255 Commissioner’s Street, Toronto, ON. For more information on this year’s February Freeze go here.

~ Tracy Alves




Free stuff at the February Freeze! by cinequipwhite
February 2, 2010, 7:39 pm
Filed under: Shows, Spotlight, Uncategorized, Update! | Tags: , , , , , , , , , , ,

We have already told you about Lowel giving away a “Blender” and Steadicam giving away their “Steadicam Operators Handbook”, and now there is even more! There will be swag draws throughout the evening  for some amazing product, so be sure to stop by the CinequipWhite booth and speak to a representative for a ballot to win one of a number of  things from our great sponsors!  Join us for the February Freeze, Tuesday February 9th from 11am-7pm being held at Pinewood Toronto’s MEGA Studio. It’s an event you won’t want to miss!

-Jonathan Stainton

 

 



Steadicam Operators Handbook Giveaway! by cinequipwhite
January 27, 2010, 6:12 pm
Filed under: Accessories, Gear, Shows | Tags: , , , , , , , , , , , , , ,

Tiffen, the Steadicam company will be at the February Freeze this year in full force. There will be demos of the Merlin and Flyer LE for all to experience. Its a great chance to rig up and try out what it feels like to have a Steadicam on and fly a camera.

To celebrate the glory of the Steadicam, Tiffen has decided to give away a soft cover edition of “The Steadicam Operators Handbook”. It truly is the difinitive guide to all things Steadicam, whether you are a beginner or expert.

Here are some specifics:

Key Features

  • Written by the premier Steadicam experts in the world
  • Offers the opportunity for novice camera operators to learn the skill sets needed to build and move forward in their careers
  • Provides a comprehensive understanding of the skill sets to successfully operate a Steadicam, including techniques not even covered in official workshops Description

Description

Camera operators and video enthusiasts around the world search for the training and information they need to successfully use the Steadicam®, the most versatile tool for moving a motion picture or video camera. Every year, about 500 people in the world are lucky enough to take an intensive training workshop (some of the top workshops are taught by the authors of this book), but these workshops are expensive and sell out as a matter of course: the instructors simply can’t keep up with the high demand. As a result, the vast majority of people have no practical way to learn what has become an essential camera operating skill. For the first time, THE STEADICAM® OPERATOR’S HANDBOOK illuminates all aspects of Steadicam operating in one comprehensive package. With over 1300 full-color photos, it’s the comprehensive how- to and why-to book for the amateur, semi-pro, and professional.

Written by the premier Steadicam instructors in the world, this book covers everything a cameraman needs to get started using a Steadicam rig and to get better. Both informational and inspirational, THE STEADICAM® OPERATOR’S HANDBOOK moves from the physics and balancing of a Steadicam, through a series of step-by-step line dances and practice shots, to the most personal aspects of filmmaking – how individual operators make creative and practical decisions using this unique camera setup.

The book discusses the wide array of equipment and accessories currently available, and it also illustrates the latest operating techniques and tricks, a variety of strategies for working with others, and the business side of a Steadicam career. Also included are observations and anecdotes – inspirational, funny, instructive, and cautionary – written by a number of other experienced Steadicam operators around the world, including the legendary inventor of the Steadicam himself, Garrett Brown. THE STEADICAM® OPERATOR’S HANDBOOK is both a master class and a master reference for all camera operators and directors who want to move the camera well.

Readership

Steadicam operators (aspiring and current), camera operators, camera assistants, cinematographers, students of film and video production

Contents

INTRODUCTION Cut. Print. Great. The history of the Steadicam is pretty well known How to begin

SECTION ONE: the Steadicam® and its parts Wearing the Steadicam® Basic Physics Getting to know the rig: Basic Steadicam terms Build the Steadicam Four balancing acts Static balance Dynamic balance

SECTION TWO: getting started Putting on the Steadicam Moving with the rig The right touch Starting and stopping The camera’s path Making the switch Variations on the line dance Memorizing the shot

SECTION THREE: beyond the basics Low mode Navigation Keeping the camera level Steadicam posture General heath and operating Women and Steadicam Are you ready? My big break by Dan Kneece

SECTION FOUR: Steadicam® and filmmaking Basic shot design Take after take by Janice Arthur your role as storyteller Point of view Moving composition Strong camera moves

SECTION FIVE: movement techniques Would you care to dance? Moving through space Floating the camera No second takes by Peter Abraham Putting the rig on the other side Negotiating tight spaces Running with a rig

SECTION SIX: framing techniques More on operating Framing corrections Precise framing techniques Lock offs Whip pans Longer lenses Zoom lenses Pass-bys Telling the story

SECTION SEVEN: getting to work Accessories Focus pulling Preparing for a shoot Communication Using grips wisely

SECTION EIGHT: extending the range of movement Inventing the wheel Configuring the rig Flying with a motorized stage Inertial augmentation and balance Gyros Vertical control Arm posts

SECTION NINE: extending the range of options Steadicam® and vehicles To ride or not to ride? Hard mount or soft mount Safety, speed, communication Types of vehicles Endurance by Brant Fagan Vehicles to avoid Turkish helicopter by Jacob Bonfils Interesting vehicles we like

SECTION TEN: the business side of Steadicam Buying a Steadicam Negotiating your deal Advertising Insurance

SECTION ELEVEN: unique environments and requirements Weather alerts Survivor No. 1 by Scott Lakey Documentaries and industrials Capturing reality by Chris Fawcett Video and Steadicam Steadicam and live TV by Lars Riis Heavy cameras Unintended consequences Lightweight rigs Steadicam light by Garrett Brown Lightweight Steadicam Garrett’s big night out

SECTION TWELVE: the experienced operator The right attitude Additional concerns How do we get this shot? by Charles Papert Breaking the rules The emotional stuff Long shots A great walk and talk The long Steadicam shot by Larry McConkey Camera Darwinism …and Action!

CONCLUSION
How was it? Acknowledgments DVD References Website

Author Information

By Jerry Holway, Co-inventor of the Ultra Steadicam®, Holway is one of the top Steadicam operators in the world & worked on many features including As Good as it Gets and all the Pretty Horses.; and Laurie Hayball, Experienced Steadicam operator, instructor, & photographer.

Visit the Lowel Booth, Speak to Steve, and mention the blog for your chance to win your own copy! Also, don’t forget to see Don and mention the Lowel Blender Giveaway!

~Jonathan Stainton
CinequipWhite Inc.



Free Lowel Blender! by cinequipwhite
January 22, 2010, 5:52 pm
Filed under: Gear, Lighting, News, sale | Tags: , , , , , , , , , , , , , , , , , ,

If you didn’t have the opportunity to see the prototype at last years February freeze, you missed out on a treat. At that time the LED market was really starting to explode; and now that it is in full swing, Lowel have released their mighty “Blender“.

http://www.lowel.com/blender/index.html#info

It doesn’t make smoothies, but it will give a needed kick to your shoot. It’s a lightweight, LED, on/off camera sun gun that on top of being incredibly power efficient, is custom settable for a huge range of colour temperatures.  It’s a great accessory to any shooter that finds themselves in the situation of natural / tungsten mixed light and can’t compensate with a white balance on camera.

There are two dials which allow you to blend tungsten and daylight to whatever level works for your shoot. From the sample images we have seen the results are fantastic.

To top it all off the wonderful folks at Lowel will be GIVING AWAY a Lowel Blender at the February Freeze! Be sure to come by the Lowel booth and talk to Don. Mention the blog contest for an entry form to win the free Blender or print one out here! 

FREE LOWEL BLENDER CONTEST

When you come and visit the Lowel booth be sure to check out the Blender. It will be there to test out and play with, as well as the softcore lighting system! See you there!

February Freeze takes place February 9th 2010 from 11am to 7pm at Pinewood Toronto Studios MEGA stage, located at 255 Commissioners’ Street Toronto ON.
 
~Jonathan Stainton
CinequipWhite Inc.


Toronto Accommodations by cinequipwhite
January 21, 2010, 10:28 am
Filed under: News | Tags: , , , , , , ,
For all coming from out of town to attend our amazing February Freeze Tradeshow, there are special event rates available at the Four Points Sheraton on the Lakeshore. Please follow this link to book your room. Space is limited and the deadlines for booking space is January 28th, so please book early!
 
Click below for more information!
 
 
February Freeze takes place February 9th 2010 from 11am to 7pm at Pinewood Toronto Studios located at 255 Commissioners’ Street Toronto ON.
 
~Tracy Alves
CinequipWhite Inc.