Cinequipwhite's Blog

Humber Student Prize Winners! by cinequipwhite
November 2, 2011, 5:29 pm
Filed under: Cameras, Gear, News, Update! | Tags: , , , , , ,

If you weren’t following the Twitter feel when we did the draw, here are the winners:
You have all won a ‘Filmmakers Handbook”.

RICHARD LIANI, you are the lucky man to win a GoPro camera!
To claim your prize, drop by any time, Monday to Friday and speak to Jonathan or Brad.


Free Batwings! by cinequipwhite
July 23, 2010, 11:44 am
Filed under: Gear, Lighting, sale | Tags: , , , , , , , ,

No they aren’t for fighting crime, unless the crime is light spillage!

For the months of  July and August Kino flo has decided to give away their innovative and helpful Batwing systems with the purchase of  a Gaffer Kit.

The BatWing® is a light control option to the black louver that is included with the Kino Flo 4Bank fixture.  The BatWing controls the spread and direction of light.  They also contain spill light off the ends of the fixture, without using blackwrap or other materials that restrict airflow and overheat the lamps.

The main advantage of the BatWing is that it cuts the light without reducing the amount of light falling on the subject.   The lightweight BatWing design includes a clip-on mount and adjustable louver panels that fan out when the fixture Barndoors are opened.  They are removable, portable and durable. The BatWing is also available for the Double and Single Fixture.

~Jonathan Stainton
CinequipWhite Inc.

Free stuff at the February Freeze! by cinequipwhite
February 2, 2010, 7:39 pm
Filed under: Shows, Spotlight, Uncategorized, Update! | Tags: , , , , , , , , , , ,

We have already told you about Lowel giving away a “Blender” and Steadicam giving away their “Steadicam Operators Handbook”, and now there is even more! There will be swag draws throughout the evening  for some amazing product, so be sure to stop by the CinequipWhite booth and speak to a representative for a ballot to win one of a number of  things from our great sponsors!  Join us for the February Freeze, Tuesday February 9th from 11am-7pm being held at Pinewood Toronto’s MEGA Studio. It’s an event you won’t want to miss!

-Jonathan Stainton



Tiffen DFX Software! by cinequipwhite
January 28, 2010, 4:34 pm
Filed under: Accessories, Gear, Shows | Tags: , , , , , , , , , , ,

 You may recall recent posts about the Tiffen DFX software; the nifty program that will help you tweak your photos from great to exceptional. Now version 2 of the acclaimed software has been released, and if you were waiting; now is the time to act!

The Tiffen Dfx digital filter suite is the definitive set of digital optical filters. Up to 1000 filters, including simulations of many popular award-winning Tiffen glass filters, specialized lenses, optical lab processes, film grain, exacting color correction plus natural light and photographic effects–are now in a controlled digital environment with either 8 or 16 bits per channel processing.
Great for colour Temp. alterations
Available in 3 configurations: as a powerful but user-friendly standalone application for still images, or as separate plug-ins for either still imaging or video and film post production software, Tiffen Dfx filters, expands your creative experience. Dfx provides you with everything you will need to enhance your images using a staggering amount of filter presets. Using the Dfx Standalone version, any filter can be limited to a portion of the screen using sophisticated but simple to use masking controls. A layering system to apply multiple filters as well as a batch processing system rounds out Dfx’s set of tools.

Lens Distortion corrects for pin-cushioning and barrel distortion of camera lenses. It is also useful for creating the look of a wide angle lens.

Whether you are an amateur or professional photographer, a video or film editor, or graphic designer, Dfx’s visual workflow and easy to use tools will help you create stunning images.
Dfx is comprised of the following filters: Ambient Light, Auto Adjust, Black and White, Black/White Looks, Black Diffusion/FX®, Black Pro-Mist®, Bleach Bypass, Blur, Bronze Glimmerglass®, Center Spot, Chromatic Aberration, Close-Up Lens, Color Compensating, Color Conversion, Color Correct, Color-Grad®, Color Infrared, Color Looks, Color Spot, Cool Pro-Mist®, Cross Processing, Day for Night, Defog, Defringe, Depth of Field, Diffusion, Dot, Double Fog, Dual Grad, Edge Glow, Enhancing, Eye Light, Faux Film, Flag, Flashing, Fluorescent, Fog, F-Stop, GamColor Gels, Gels, Glimmerglass®, Glow, Gobo, Gold Diffusion/FX®, Gold Reflector, Grain, Halo, Haze, HDTV/FX®, High Contrast, HFX® Star, Ice Halos, Infrared, Kelvin, Lens Distortion, Light, Light Balancing, Low Contrast, Mono Tint, ND-Grad, Night Vision, Nude/FX®, Old Photo, Overexpose, Ozone, Paint, Pencil, Photographic, Polarizer, Printer Points, Pro-Mist®, Rack Focus, Radial Exposure, Rainbow, ReLight, Rosco Gels, Selective Color Correct, Selective Saturation, Sepia, Sharpen, Sky, Silver Reflector, Smoque®, Soft Contrast, Soft/FX®, Soft Light, Split Field, Split Tone, Star, Streaks, Strip Grad, Sunset/Twilight, Telecine, Temperature, Three Strip, Tint, Two Strip, Ultra Contrast, Vari-Star, Vignette, 812® Warming, Warm Black Pro-Mist®, Warm Center Spot, Warm Polarizer, Warm Pro-Mist®, Warm Soft/FX®, Water Droplets, Wide Angle Lens, and X-Ray.
The ND or Neutal Density Grad darkens only a portion of the image using a graduated transition between the darkened portion and the original image. It selectively adjusts brightness without affecting color balance. The most likely use for the ND-Grad would be to balance the difference between the sky and the ground.
Dfx Complete Stand-alone Features
• 113 individual filters
• Thousands of customizable presets
• Simulation of Tiffen glass camera filters, specialized lenses, optical lab processes, film grain, exacting color correction as well as natural light and photographic effects
• Rosco and GamColor Gel libraries
• Rosco and Gam Gobo libraries for lighting effects
• Paint system that includes Color, Clone and Red-Eye Removal brushes
• Image effects including non-destructive Crop, Rotate and Scale
• Layering system for multiple filter application
• Sophisticated but easy to use masking tools
• Variation generator for effect parameters
• Batch processing
• Color management using ICC profiles
• 8 or 16 bit image processing
• Exchangeable Image File Format (Exif)
• Camera RAW, TIFF, JPEG as well as Kodak Cineon and DPX file formats
• Multi-processor acceleration
Dfx Photoshop / Aperture Plug-in Features
• 110 individual filters
• Thousands of customizable presets
• Simulation of Tiffen glass camera filters, specialized lenses, optical lab processes, film grain, exacting color correction as well as natural light and photographic effects
• Rosco and GamColor Gel libraries
• Rosco and Gam Gobo libraries for lighting effects
• Layering system for multiple filter application
• Sophisticated but easy to use masking tools
• Variation generator for effect parameters
• 8 or 16 bit image processing
• Multi-processor acceleration
Dfx Post-Production Plug-in Features
• 110 individual filters
• Thousands of customizable presets
• Simulation of Tiffen glass camera filters, specialized lenses, optical lab processes, film grain, exacting color correction as well as natural light and photographic effects
• Rosco and GamColor Gel libraries
• Rosco and Gam Gobo libraries for lighting effects
• 8 or 16 bit image processing
• Multi-processor acceleration
I would wholly recommend downloading and testing out the Trial. It is exceptional software with a tonne of options. With the filters alone you have access to thousands of dollars of ‘digital glass’ with the click of a button. 
If you are interested at all, swing by the Toronto office and we can give you a walkthrough of how to use it. And, if you are one of the iPhone inclined, take a look at the DFX for iPhone!
Also, don’t forget, Tiffen / Lowel will be giving away a free Lowel Blender, and a softcover edition of ‘The Steadicam Operators Handbook’. Just talk to Don, and enter to win!
~Jonathan Stainton
CinequipWhite Inc.

Steadicam Operators Handbook Giveaway! by cinequipwhite
January 27, 2010, 6:12 pm
Filed under: Accessories, Gear, Shows | Tags: , , , , , , , , , , , , , ,

Tiffen, the Steadicam company will be at the February Freeze this year in full force. There will be demos of the Merlin and Flyer LE for all to experience. Its a great chance to rig up and try out what it feels like to have a Steadicam on and fly a camera.

To celebrate the glory of the Steadicam, Tiffen has decided to give away a soft cover edition of “The Steadicam Operators Handbook”. It truly is the difinitive guide to all things Steadicam, whether you are a beginner or expert.

Here are some specifics:

Key Features

  • Written by the premier Steadicam experts in the world
  • Offers the opportunity for novice camera operators to learn the skill sets needed to build and move forward in their careers
  • Provides a comprehensive understanding of the skill sets to successfully operate a Steadicam, including techniques not even covered in official workshops Description


Camera operators and video enthusiasts around the world search for the training and information they need to successfully use the Steadicam®, the most versatile tool for moving a motion picture or video camera. Every year, about 500 people in the world are lucky enough to take an intensive training workshop (some of the top workshops are taught by the authors of this book), but these workshops are expensive and sell out as a matter of course: the instructors simply can’t keep up with the high demand. As a result, the vast majority of people have no practical way to learn what has become an essential camera operating skill. For the first time, THE STEADICAM® OPERATOR’S HANDBOOK illuminates all aspects of Steadicam operating in one comprehensive package. With over 1300 full-color photos, it’s the comprehensive how- to and why-to book for the amateur, semi-pro, and professional.

Written by the premier Steadicam instructors in the world, this book covers everything a cameraman needs to get started using a Steadicam rig and to get better. Both informational and inspirational, THE STEADICAM® OPERATOR’S HANDBOOK moves from the physics and balancing of a Steadicam, through a series of step-by-step line dances and practice shots, to the most personal aspects of filmmaking – how individual operators make creative and practical decisions using this unique camera setup.

The book discusses the wide array of equipment and accessories currently available, and it also illustrates the latest operating techniques and tricks, a variety of strategies for working with others, and the business side of a Steadicam career. Also included are observations and anecdotes – inspirational, funny, instructive, and cautionary – written by a number of other experienced Steadicam operators around the world, including the legendary inventor of the Steadicam himself, Garrett Brown. THE STEADICAM® OPERATOR’S HANDBOOK is both a master class and a master reference for all camera operators and directors who want to move the camera well.


Steadicam operators (aspiring and current), camera operators, camera assistants, cinematographers, students of film and video production


INTRODUCTION Cut. Print. Great. The history of the Steadicam is pretty well known How to begin

SECTION ONE: the Steadicam® and its parts Wearing the Steadicam® Basic Physics Getting to know the rig: Basic Steadicam terms Build the Steadicam Four balancing acts Static balance Dynamic balance

SECTION TWO: getting started Putting on the Steadicam Moving with the rig The right touch Starting and stopping The camera’s path Making the switch Variations on the line dance Memorizing the shot

SECTION THREE: beyond the basics Low mode Navigation Keeping the camera level Steadicam posture General heath and operating Women and Steadicam Are you ready? My big break by Dan Kneece

SECTION FOUR: Steadicam® and filmmaking Basic shot design Take after take by Janice Arthur your role as storyteller Point of view Moving composition Strong camera moves

SECTION FIVE: movement techniques Would you care to dance? Moving through space Floating the camera No second takes by Peter Abraham Putting the rig on the other side Negotiating tight spaces Running with a rig

SECTION SIX: framing techniques More on operating Framing corrections Precise framing techniques Lock offs Whip pans Longer lenses Zoom lenses Pass-bys Telling the story

SECTION SEVEN: getting to work Accessories Focus pulling Preparing for a shoot Communication Using grips wisely

SECTION EIGHT: extending the range of movement Inventing the wheel Configuring the rig Flying with a motorized stage Inertial augmentation and balance Gyros Vertical control Arm posts

SECTION NINE: extending the range of options Steadicam® and vehicles To ride or not to ride? Hard mount or soft mount Safety, speed, communication Types of vehicles Endurance by Brant Fagan Vehicles to avoid Turkish helicopter by Jacob Bonfils Interesting vehicles we like

SECTION TEN: the business side of Steadicam Buying a Steadicam Negotiating your deal Advertising Insurance

SECTION ELEVEN: unique environments and requirements Weather alerts Survivor No. 1 by Scott Lakey Documentaries and industrials Capturing reality by Chris Fawcett Video and Steadicam Steadicam and live TV by Lars Riis Heavy cameras Unintended consequences Lightweight rigs Steadicam light by Garrett Brown Lightweight Steadicam Garrett’s big night out

SECTION TWELVE: the experienced operator The right attitude Additional concerns How do we get this shot? by Charles Papert Breaking the rules The emotional stuff Long shots A great walk and talk The long Steadicam shot by Larry McConkey Camera Darwinism …and Action!

How was it? Acknowledgments DVD References Website

Author Information

By Jerry Holway, Co-inventor of the Ultra Steadicam®, Holway is one of the top Steadicam operators in the world & worked on many features including As Good as it Gets and all the Pretty Horses.; and Laurie Hayball, Experienced Steadicam operator, instructor, & photographer.

Visit the Lowel Booth, Speak to Steve, and mention the blog for your chance to win your own copy! Also, don’t forget to see Don and mention the Lowel Blender Giveaway!

~Jonathan Stainton
CinequipWhite Inc.

Free Lowel Blender! by cinequipwhite
January 22, 2010, 5:52 pm
Filed under: Gear, Lighting, News, sale | Tags: , , , , , , , , , , , , , , , , , ,

If you didn’t have the opportunity to see the prototype at last years February freeze, you missed out on a treat. At that time the LED market was really starting to explode; and now that it is in full swing, Lowel have released their mighty “Blender“.

It doesn’t make smoothies, but it will give a needed kick to your shoot. It’s a lightweight, LED, on/off camera sun gun that on top of being incredibly power efficient, is custom settable for a huge range of colour temperatures.  It’s a great accessory to any shooter that finds themselves in the situation of natural / tungsten mixed light and can’t compensate with a white balance on camera.

There are two dials which allow you to blend tungsten and daylight to whatever level works for your shoot. From the sample images we have seen the results are fantastic.

To top it all off the wonderful folks at Lowel will be GIVING AWAY a Lowel Blender at the February Freeze! Be sure to come by the Lowel booth and talk to Don. Mention the blog contest for an entry form to win the free Blender or print one out here! 


When you come and visit the Lowel booth be sure to check out the Blender. It will be there to test out and play with, as well as the softcore lighting system! See you there!

February Freeze takes place February 9th 2010 from 11am to 7pm at Pinewood Toronto Studios MEGA stage, located at 255 Commissioners’ Street Toronto ON.
~Jonathan Stainton
CinequipWhite Inc.

Rosco Gobo App for your IPhone! by cinequipwhite
July 28, 2009, 9:45 am
Filed under: Reference | Tags: , , , , , ,


   The kind folks over at Rosco have unveiled their latest step into the world of technology with the new Gobo Catalogue Iphone / Itouch application. Now you can search their extensive list with visuals when in the field, then use the phone to call us and order it!

   It’s a free app, so get it and try it out. It’s worth it!


Or a direct link to the App. store (Itunes required):

~Jonathan Stainton
CinequipWhite Inc.