Cinequipwhite's Blog


The Canon C300 is HERE! by cinequipwhite

Literally FRESH off the stage from Canon is the announcement of their new video-centric, removable lens camera the C300. Canon has had a rich history of professional quality in its video and photography equipment, so it doesn’t come as a surprise to most people that the next in their lineup of digital cinema devices is this Super 35mm equivalent CMOS camera. This innovative new Super 35mm chip is able to reduce rolling shutter effects and decrease moire artifacts. Many of the common downsides of current CMOS cameras are going to be almost unnoticeable in the C300.

It’s a serious step up from their DSLR bodies, and boy is that a relief. They have taken into account all of the functionality that was missing with the 5d mkII, 7D and to a lesser extent the T2i, and turned what is already a mainstay in production into what is sure to become a legend in the film and television industry. They still have kept the small form factor though. At only 3.5lbs it’s still small enough to get into the tight spaces full size rigs can’t quite get into.

It’s modular like the RED camera, but unlike RED it’s ready to integrate into your existing equipment, surely to save thousands of dollars as a result. For those who really want to maintain the high quality lenses they may already have for use with other cameras, there is a PL mount option available to take those beautiful PL pieces of glass you have perhaps just purchased.

It records onto 2 separate CF cards, giving individual or simultaneous recording options for immediate backup. No more corrupt cards or lost media. This is a security feature that really brings safety into the mix. It records as 50Mbps MPEG-2 4:2:2 MXF files in a variety of frame rates selectable at 1fps intervals for fast and slow motion. It also has a sure to be coveted 24.00 fps mode added in which means there’s no need for 2:3 pulldown or Telecine conversion for film integration. It’s ready for editing right out of the camera. On 2 32GB CF cards you could record up to 2 hours of footage.

When it comes to industry standard, the C300 kicks everyone else to the curb. It comes standard with Timecode, Gen Lock, HD-SDI, and HDMI outputs, as well as built in electronically switchable ND filters, XLR inputs, and something that is surely to take the community by storm – Wireless control with smartphone devices and tablets over wi-fi; giving you the option of wirelessly focusing with EF lenses, setting aperture values, and even entering Metadata.

Demo units will be shipping soon, so call in about checking it out. It is the ‘Must have’ camera for anyone looking to upgrade from a 5d mkII or a 7D, and it’s home is CinequipWhite Inc.

Also, keep your eye out for Canon’s new EF Cine prime lenses coming out starting the first half of 2012.

~Jonathan Stainton
CinequipWhite Inc.



Whistler Film Festival Submission Deadline fast approaching by cinequipwhite
August 9, 2010, 9:14 am
Filed under: Festival Call for Entries | Tags: , , , , , ,

If anyone is interested, the submission deadline for the Whistler Film Festival is rapidly drawing near. If you are interested in submitting, check out the website and submit away!

~Jonathan Stainton
CinequipWhite Inc.



Bell Lightbox – Opening September 12th! by cinequipwhite
July 21, 2010, 10:41 am
Filed under: News, Update! | Tags: , , , , , ,

For those of you who – like me – are big fans of the Toronto film scene this is exciting news! September 12th, 2010, the Bell Lightbox opens its doors for the first time. 

Keep an eye out for exciting festival news, exhibition info, and screening schedules as the date approaches.

http://tiff.net/tiffbelllightbox

~Jonathan Stainton
CinequipWhite Inc.



February Freeze, tomorrow February 9th!!! by cinequipwhite

The countdown is on. Its gonna happen. Tomorrow this empty studio will be filled with people, talking to suppliers, networking with peers. Spending a delightful afternoon checkin us out.  Tomorrow morning, 11am– its show time!

I have to say, there is a lot here. MEGA is a huge studio- the largest in North America- and looking at it right now, its filling up quite nicely. Our suppliers have outdone themselves this year- stop by anytime between the hours of 11am and 7pm and you’ll see what I mean.

February Freeze is being Held at Pinewood Toronto Studios at 255 Commissioner’s Street.

You will find more information on the show here.

Hope to see you tomorrow!

~Tracy



February Freeze- Lowel Blender Giveaway! by cinequipwhite

Well Folks,  we are one day away from the fabulous February Freeze being held at the Pinewood Toronto Film Studios February 9th from 11am-7pm. For more information on the February Freeze, follow this link.

Did we mention that it’s in the MEGA Stage?  We’re pretty excited about that.  As I am writing this from the stage 4 production office, I ‘m checking out all the amazing suppliers setting up for this show, and all of the William F. White Gear is loading in and it looks Spectacular.  This is one massive space and there is a whole bunch of magic happening here right now.

One thing I have to mention, everyone has to get down here tomorrow, and visit Don Youngman at the Lowel booth. Ask Don for a ballot and enter to win one of the new Lowel Blenders!

While you’re at it, see Steve next door in the Tiffen booth, check out all the Steadicam gear, and enter win a copy of the Steadicam Operators handbook!

~Tracy Alves



Lowel’s New SoftCore™ by cinequipwhite

February Freeze will soon be upon us, and we’re looking forward to seeing you all there.

For the past couple of weeks we have been spreading the word about the amazing Lowel blender give away, but here is another reason to visit Don at his Lowel booth.

We weren’t sure if we would have this in time for the show, but its been confirmed and Lowel will be showcasing the new Lowel SoftCore!

Introducing SoftCore,

a compact light fixture that adds versatility and control to softbox lighting setups.

Its quick exchange lampheads swap easily, and give the option of using up to 5 screwthreaded

fluorescent lamps, for lighting larger areas with more output. Its unique patented 4 arm system

now makes conventional soft boxes fast to attach, and a breeze to rotate.

Used with our new 80 Watt high C.R.I. fluorescent lamps, SoftCore delivers beautiful, soft, constant source daylight that accurately renders all the colors of your shot.

  • SoftCore works with popular video accessory softboxes.
  • 3 easy to swap fluorescent lamphead options.
  • Uses Lowels High C.R.I. compact fluorescents and other Edison base CFL’s.
  • Patented 4 arm hooking system makes softbox attaching quick & painless.
  • Arms rotate & adjust for optimum softbox balance and position.
  • Convenient tilt handle for smooth lighting angle adjustments.
  • Allows attachment of a Lowel Pole &Weight for perfect balance on the stand, when using larger front heavy lampheads, lamps, & softboxes.
  • Folds down efficiently for compact kit storage.
  • US Patents: 6, 176,598 , 7,416,316

So come down to Pinewood Toronto Film Studios, February 9th, and have a look for yourself!

February Freeze is being held at Pinewood Toronto Film studios located 255 Commissioner’s Street, Toronto, ON. For more information on this year’s February Freeze go here.

~ Tracy Alves




Free Lowel Blender! by cinequipwhite
January 22, 2010, 5:52 pm
Filed under: Gear, Lighting, News, sale | Tags: , , , , , , , , , , , , , , , , , ,

If you didn’t have the opportunity to see the prototype at last years February freeze, you missed out on a treat. At that time the LED market was really starting to explode; and now that it is in full swing, Lowel have released their mighty “Blender“.

http://www.lowel.com/blender/index.html#info

It doesn’t make smoothies, but it will give a needed kick to your shoot. It’s a lightweight, LED, on/off camera sun gun that on top of being incredibly power efficient, is custom settable for a huge range of colour temperatures.  It’s a great accessory to any shooter that finds themselves in the situation of natural / tungsten mixed light and can’t compensate with a white balance on camera.

There are two dials which allow you to blend tungsten and daylight to whatever level works for your shoot. From the sample images we have seen the results are fantastic.

To top it all off the wonderful folks at Lowel will be GIVING AWAY a Lowel Blender at the February Freeze! Be sure to come by the Lowel booth and talk to Don. Mention the blog contest for an entry form to win the free Blender or print one out here! 

FREE LOWEL BLENDER CONTEST

When you come and visit the Lowel booth be sure to check out the Blender. It will be there to test out and play with, as well as the softcore lighting system! See you there!

February Freeze takes place February 9th 2010 from 11am to 7pm at Pinewood Toronto Studios MEGA stage, located at 255 Commissioners’ Street Toronto ON.
 
~Jonathan Stainton
CinequipWhite Inc.