Cinequipwhite's Blog

The Canon C300 is HERE! by cinequipwhite

Literally FRESH off the stage from Canon is the announcement of their new video-centric, removable lens camera the C300. Canon has had a rich history of professional quality in its video and photography equipment, so it doesn’t come as a surprise to most people that the next in their lineup of digital cinema devices is this Super 35mm equivalent CMOS camera. This innovative new Super 35mm chip is able to reduce rolling shutter effects and decrease moire artifacts. Many of the common downsides of current CMOS cameras are going to be almost unnoticeable in the C300.

It’s a serious step up from their DSLR bodies, and boy is that a relief. They have taken into account all of the functionality that was missing with the 5d mkII, 7D and to a lesser extent the T2i, and turned what is already a mainstay in production into what is sure to become a legend in the film and television industry. They still have kept the small form factor though. At only 3.5lbs it’s still small enough to get into the tight spaces full size rigs can’t quite get into.

It’s modular like the RED camera, but unlike RED it’s ready to integrate into your existing equipment, surely to save thousands of dollars as a result. For those who really want to maintain the high quality lenses they may already have for use with other cameras, there is a PL mount option available to take those beautiful PL pieces of glass you have perhaps just purchased.

It records onto 2 separate CF cards, giving individual or simultaneous recording options for immediate backup. No more corrupt cards or lost media. This is a security feature that really brings safety into the mix. It records as 50Mbps MPEG-2 4:2:2 MXF files in a variety of frame rates selectable at 1fps intervals for fast and slow motion. It also has a sure to be coveted 24.00 fps mode added in which means there’s no need for 2:3 pulldown or Telecine conversion for film integration. It’s ready for editing right out of the camera. On 2 32GB CF cards you could record up to 2 hours of footage.

When it comes to industry standard, the C300 kicks everyone else to the curb. It comes standard with Timecode, Gen Lock, HD-SDI, and HDMI outputs, as well as built in electronically switchable ND filters, XLR inputs, and something that is surely to take the community by storm – Wireless control with smartphone devices and tablets over wi-fi; giving you the option of wirelessly focusing with EF lenses, setting aperture values, and even entering Metadata.

Demo units will be shipping soon, so call in about checking it out. It is the ‘Must have’ camera for anyone looking to upgrade from a 5d mkII or a 7D, and it’s home is CinequipWhite Inc.

Also, keep your eye out for Canon’s new EF Cine prime lenses coming out starting the first half of 2012.

~Jonathan Stainton
CinequipWhite Inc.


Introducing our New Sales Manager by cinequipwhite
July 4, 2011, 4:55 pm
Filed under: News, Update! | Tags: , , , , , ,

On behalf of all of CinequipWhite Inc. I would like to give a warm welcome to our new sales manager Larry Lavoie!

National Sales Manager

Larry joins us from Sage Broadcast where he owned and operated the business for 10 years. Before that Larry was the National Sales Manager of Panasonic Broadcast as well as Sony Canada. He brings with him a wealth of knowledge of the film and Television industry as well as a great attitude.  Everyone is excited to have him aboard.

If you have a chance, come by our office and say hello. You’ll be glad you did.


~Jonathan Stainton
CinequipWhite Inc.

Panasonic Af100 – Taking Preorders! by cinequipwhite
October 15, 2010, 4:21 pm
Filed under: Cameras, Gear, News, Rental Gear, sale, Update! | Tags: , , , , , , , , , , , , , , , , ,

That’s right, the AF100 is officially being sold as a preorder as of today!

The test footage is in, and many of the critics agree, this is the direction of digital cinema.

Shipping late in December, the AF100 will be this generation’s DVX100. Most likely it will become a mainstay camera that will work better than expected and last longer, due to the fact that it is a removable lens system with a larger than most chip; giving that cinematic look independent Cinematographers, Directors, and Producers alike aspire to see.

Pre-orders are being taken now. The Af100 retails at 4995.00 (Lenses not included), but give us a call and find out about our pro-order sale. Let’s just say it’s worth while to pre-order. We also have a package price for the AF100, 2 x extra batteries, as well as a shotgun mic and camera bag. Call us at 416-467-7700, or email me at for details. Remember, this deal will not be around for long.

Pre-orders require a $500 non refundable deposit, paid in cash, cheque, or credit card.

As well, take a look at the here or below for some sample footage courtesy of crews.TV

Vodpod videos no longer available.


AF100 test footage, posted with vodpod


CLiFF – Call for submissions! by cinequipwhite
August 14, 2009, 11:23 am
Filed under: Festival Call for Entries | Tags: , , , , , , , ,

   There really aren’t too many dedicated Canadian film blogs out there that talk about upcoming festivals, and possible ways of being discovered. That’s why we have decided to bring you semi frequent updates on Canadian festivals!

   This week we caught wind of CLiFF (Canadian Labour international Film Festival) and how they have extended their entry deadline to the 31st of August. If you have any riveting projects based on the working world, you better get signed up. Here is a little bit about the CLiFF:

 ”  The world of labour has found it increasingly difficult to communicate its message as fewer and fewer people have greater control over the means of communication – the media.

It is more important than ever that working people be able to tell their own stories in their own words and in their own images.

With the wide availability of digital still and video cameras, camera-phones, and other tools, activists can now make their stories – but still find it difficult to exhibit their narratives.

CLiFF will be that venue, the first of many throughout Canada, we hope, and around the world.”

Click on the logo to link direct to the submissions page.


~Jonathan Stainton
CinequipWhite Inc.

Canadian Cinematographer Summer Issue Now Availible by cinequipwhite
August 12, 2009, 1:27 pm
Filed under: Interview, News | Tags: , , , , ,

CSC MAG SUMMERGet excited, because the new issue of Canadian Cinematographer is available!

If you haven’t picked up your copy yet, I suggest grabbing one the next time you are at one of our locations. In this issue there is a wonderful article on Michel Bisson (Previously posted on the CinequipWhite Blog) Pierre Gill, and Chris Oben’s experiences shooting segments for Watchmen:Under the hood. Also, a really nice Hot Docs Wrap up, and much more!

~Jonathan Stainton
CinequipWhite Inc.

Spotlight on: Aizick Grimman by cinequipwhite
July 29, 2009, 9:08 am
Filed under: Spotlight | Tags: , , , , , , ,

In an effort to promote not only ourselves, but also our amazing customers, we have decided to start a series of articles based on the people who work in the Canadian film and Television market.
To us, you aren’t just customers, not just a number in the system, you are family! If it weren’t for you, we wouldn’t be here; so thank YOU!

So, This weeks article is taken from the Metro newspaper, about a fellow Seneca and York graduate named Aizick Grimman. Below is the article from Metro. Congrats Aizick!

July 20, 2009 5:36 a.m.

Aizick Grimman is a mercenary for hire, but instead of a gun, he carries a camera.

The 29-year-old freelance cameraman and photographer decided five years ago to make his love of photography and films into a career working for the best — and toughest — boss he could imagine: Himself.

Since 2004 his career has seen him hired for more than a few adventures, like travelling across Canada filming tours of haunted houses and flying to the United Arab Emirates to cover an education conference and film a documentary. He is principle camera operator on the health and lifestyle show Fit and Fabulous for Rogers TV and he also does corporate filming work, which he says tends to be the most lucrative of all.

While he considers live camerawork his main gig, like most freelancers in their respective industries, Grimman puts on many other hats as well. He regularly works as a video editor for CBC Newsworld, does freelance still photography and teaches editing and camera work at Seneca College. Operating as a jack-of-all-trades in his field means he keeps a relatively steady work schedule.

“I’m lucky because with all the hats I wear I’m never really unemployed,” he said.

Starting out, Grimman says the biggest challenges were finding the confidence to move forward and being able to manage his finances. When he began freelancing, no one told him how much he should be charging or what a reasonable workday is supposed to look like and other freelancers were usually loathe to share their best advice and industry secrets.

These days he always keeps three months’ salary tucked away and says his biggest challenge is making sure he gets his due.

“You’re always fighting to be paid because you very rarely have a contract. The deal is almost always on a handshake and a nod. I’ve turned down jobs when I didn’t trust the person’s personality,” Grimman said.

He finished a degree in Sociology and Communications from York University and worked in social services for a year before realizing his love for media was a passion worth pursuing. He did a two-year Broadcast Television program at Seneca College in Toronto and set out to work as a freelancer.

The requirements of his job have seen him invest tens of thousands of dollars into equipment like cameras, lights and computers but he considers it all a part of running a business and shouldering the costs as well as the returns, something he says is ultimately rewarding.

“Because you have to fight for everything, you definitely feel like you’ve earned it. Your success is a direct result of your effort,” Grimman said.

Through it all, Grimman has learned that nothing beats honesty and hard work.

“Really freelance is about trust. When people trust you enough, that’s when you build clients,” he said.
Freedom and challenge are a bit part of why Grimman loves what he does.

“There’s so much freedom and creative control in what I do. I never feel like I’m stagnating,” he said.