Cinequipwhite's Blog


The Canon C300 is HERE! by cinequipwhite

Literally FRESH off the stage from Canon is the announcement of their new video-centric, removable lens camera the C300. Canon has had a rich history of professional quality in its video and photography equipment, so it doesn’t come as a surprise to most people that the next in their lineup of digital cinema devices is this Super 35mm equivalent CMOS camera. This innovative new Super 35mm chip is able to reduce rolling shutter effects and decrease moire artifacts. Many of the common downsides of current CMOS cameras are going to be almost unnoticeable in the C300.

It’s a serious step up from their DSLR bodies, and boy is that a relief. They have taken into account all of the functionality that was missing with the 5d mkII, 7D and to a lesser extent the T2i, and turned what is already a mainstay in production into what is sure to become a legend in the film and television industry. They still have kept the small form factor though. At only 3.5lbs it’s still small enough to get into the tight spaces full size rigs can’t quite get into.

It’s modular like the RED camera, but unlike RED it’s ready to integrate into your existing equipment, surely to save thousands of dollars as a result. For those who really want to maintain the high quality lenses they may already have for use with other cameras, there is a PL mount option available to take those beautiful PL pieces of glass you have perhaps just purchased.

It records onto 2 separate CF cards, giving individual or simultaneous recording options for immediate backup. No more corrupt cards or lost media. This is a security feature that really brings safety into the mix. It records as 50Mbps MPEG-2 4:2:2 MXF files in a variety of frame rates selectable at 1fps intervals for fast and slow motion. It also has a sure to be coveted 24.00 fps mode added in which means there’s no need for 2:3 pulldown or Telecine conversion for film integration. It’s ready for editing right out of the camera. On 2 32GB CF cards you could record up to 2 hours of footage.

When it comes to industry standard, the C300 kicks everyone else to the curb. It comes standard with Timecode, Gen Lock, HD-SDI, and HDMI outputs, as well as built in electronically switchable ND filters, XLR inputs, and something that is surely to take the community by storm – Wireless control with smartphone devices and tablets over wi-fi; giving you the option of wirelessly focusing with EF lenses, setting aperture values, and even entering Metadata.

Demo units will be shipping soon, so call in about checking it out. It is the ‘Must have’ camera for anyone looking to upgrade from a 5d mkII or a 7D, and it’s home is CinequipWhite Inc.

Also, keep your eye out for Canon’s new EF Cine prime lenses coming out starting the first half of 2012.

~Jonathan Stainton
CinequipWhite Inc.

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Panasonic’s new HPX370 by cinequipwhite
April 7, 2010, 12:24 pm
Filed under: Cameras, Gear, News | Tags: , , , , , , ,

With a new, advanced 1/3″ 2.2-megapixel 3-chip imager featuring Ultra Luminance Technology (U.L.T.), the HPX370 delivers exceptional video performance for master-quality HD production. The shoulder-mount camcorder offers 10-bit, 4:2:2, full 1920 x 1080-resolution AVC-Intra recording with impressive levels of sensitivity and an interchangeable lens. The AVC-Intra codec is unrivaled for its full-raster, 10-bit, 4:2:2 sampling with none of the inherent compromises of 8-bit, long GOP and 4:2:0 recording. The HPX370 provides the ultra reliability of a solid-state design and the faster speed of a file-based workflow.

The HPX370 utilizes a 20-bit digital signal processor and high-resolution 3-MOS imagers, enhanced with U.L.T., which boosts the sensors’ performance to rival the image quality and sensitive of ½” imagers. The new U.L.T. sensor results in marked improvements in sensitivity, measured at F10. These high levels of sensitivity and image quality have been achieved with a new high-sensitivity photodiode and low-noise pixel transistor, both based on low-noise analog process technology. The same levels of sensitivity and image production that characterize the interlace mode are now possible in the progressive mode courtesy of Progressive Advanced Processing (P.A.P.), a 3D adaptive processing technology.

 

With the flexibility of an interchangeable lens, the HPX370 can be used with 1/3″ to 2/3″ lens adapters for use with existing 2/3″ zoom and prime lenses. The camera offers a broad range of creative features including variable frame rates, advanced gamma functions including a new Cine film-like gamma, Chromatic Aberration Compensation (CAC), built-in scan reverse, Dynamic Range Stretch (DRS) function, waveform and vector scope display and focus assist tools. The HPX370 also comes equipped with flash band detection and compensation software built-in for improved CMOS performance.