Cinequipwhite's Blog


The Canon C300 is HERE! by cinequipwhite

Literally FRESH off the stage from Canon is the announcement of their new video-centric, removable lens camera the C300. Canon has had a rich history of professional quality in its video and photography equipment, so it doesn’t come as a surprise to most people that the next in their lineup of digital cinema devices is this Super 35mm equivalent CMOS camera. This innovative new Super 35mm chip is able to reduce rolling shutter effects and decrease moire artifacts. Many of the common downsides of current CMOS cameras are going to be almost unnoticeable in the C300.

It’s a serious step up from their DSLR bodies, and boy is that a relief. They have taken into account all of the functionality that was missing with the 5d mkII, 7D and to a lesser extent the T2i, and turned what is already a mainstay in production into what is sure to become a legend in the film and television industry. They still have kept the small form factor though. At only 3.5lbs it’s still small enough to get into the tight spaces full size rigs can’t quite get into.

It’s modular like the RED camera, but unlike RED it’s ready to integrate into your existing equipment, surely to save thousands of dollars as a result. For those who really want to maintain the high quality lenses they may already have for use with other cameras, there is a PL mount option available to take those beautiful PL pieces of glass you have perhaps just purchased.

It records onto 2 separate CF cards, giving individual or simultaneous recording options for immediate backup. No more corrupt cards or lost media. This is a security feature that really brings safety into the mix. It records as 50Mbps MPEG-2 4:2:2 MXF files in a variety of frame rates selectable at 1fps intervals for fast and slow motion. It also has a sure to be coveted 24.00 fps mode added in which means there’s no need for 2:3 pulldown or Telecine conversion for film integration. It’s ready for editing right out of the camera. On 2 32GB CF cards you could record up to 2 hours of footage.

When it comes to industry standard, the C300 kicks everyone else to the curb. It comes standard with Timecode, Gen Lock, HD-SDI, and HDMI outputs, as well as built in electronically switchable ND filters, XLR inputs, and something that is surely to take the community by storm – Wireless control with smartphone devices and tablets over wi-fi; giving you the option of wirelessly focusing with EF lenses, setting aperture values, and even entering Metadata.

Demo units will be shipping soon, so call in about checking it out. It is the ‘Must have’ camera for anyone looking to upgrade from a 5d mkII or a 7D, and it’s home is CinequipWhite Inc.

Also, keep your eye out for Canon’s new EF Cine prime lenses coming out starting the first half of 2012.

~Jonathan Stainton
CinequipWhite Inc.



Summer BBQ Time Lapse by cinequipwhite
August 24, 2011, 5:02 pm
Filed under: Gear | Tags: , , , , , ,

Summer BBQ 2011 from CinequipWhite Inc on Vimeo.

Special Thanks to our new salesperson, Brad Clarke, for putting this together!

~Jonathan Stainton
CinequipWhite Inc.



February Freeze Trade Show by cinequipwhite
February 4, 2011, 6:17 pm
Filed under: Accessories, Audio, Cameras, Gear, Grip, Lighting, News, Rental Gear, sale | Tags: , , , , , , , ,

FEBRUARY FREEZE 2011 TRADE SHOW!

This widely anticipated Pre-NAB trade show brings together leaders in the motion picture, broadcast and live entertainment industries with the very latest innovations and technology from over 40 prominent industry suppliers. Don’t miss out on this unique opportunity to interact with the best in the business while getting a first-hand look at the hottest new technology trends for 2011!
Location: Pinewood Toronto Studios Stage 9
 Date: Tuesday, February 8th, 2011 from 11am – 7pm.
Register through any one of the following links. ADMISSION AND PARKING ARE FREE
1. The registration site: http://febfreeze.doattend.com/ 
2. The CinequipWhite web site: http://www.cinequipwhite.com/february_freeze.htm 
3. The William F. White Facebook page: http://www.facebook.com/willliamfwhite
 
Once registered, confirmation and eticket(s) will be automatically sent. Simply bring your ticket to the show!
 
If you have any questions, please e-mail info@cinequipwhite.com