Cinequipwhite's Blog


Lowel’s New SoftCore™ by cinequipwhite

February Freeze will soon be upon us, and we’re looking forward to seeing you all there.

For the past couple of weeks we have been spreading the word about the amazing Lowel blender give away, but here is another reason to visit Don at his Lowel booth.

We weren’t sure if we would have this in time for the show, but its been confirmed and Lowel will be showcasing the new Lowel SoftCore!

Introducing SoftCore,

a compact light fixture that adds versatility and control to softbox lighting setups.

Its quick exchange lampheads swap easily, and give the option of using up to 5 screwthreaded

fluorescent lamps, for lighting larger areas with more output. Its unique patented 4 arm system

now makes conventional soft boxes fast to attach, and a breeze to rotate.

Used with our new 80 Watt high C.R.I. fluorescent lamps, SoftCore delivers beautiful, soft, constant source daylight that accurately renders all the colors of your shot.

  • SoftCore works with popular video accessory softboxes.
  • 3 easy to swap fluorescent lamphead options.
  • Uses Lowels High C.R.I. compact fluorescents and other Edison base CFL’s.
  • Patented 4 arm hooking system makes softbox attaching quick & painless.
  • Arms rotate & adjust for optimum softbox balance and position.
  • Convenient tilt handle for smooth lighting angle adjustments.
  • Allows attachment of a Lowel Pole &Weight for perfect balance on the stand, when using larger front heavy lampheads, lamps, & softboxes.
  • Folds down efficiently for compact kit storage.
  • US Patents: 6, 176,598 , 7,416,316

So come down to Pinewood Toronto Film Studios, February 9th, and have a look for yourself!

February Freeze is being held at Pinewood Toronto Film studios located 255 Commissioner’s Street, Toronto, ON. For more information on this year’s February Freeze go here.

~ Tracy Alves


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